Best practices for sending WhatsApp broadcast messages

If you are planning to send WhatsApp bulk (broadcast) messages to prospective customers, you need to follow the best practices. Some of them include:

Focus on sending messages that provide value to the recipients.
Don’t just spam the customers with WhatsApp messages.
Stay professional with your messages. (You can also add a casual touch to it.)
Get to the point directly and keep the messages short and sweet.
Be creative and make use of multimedia communications for engaging more connections.
Ensure that the consistency of messages is maintained.
Message judiciously and wisely
Ensure that you are highly responsive to the messages sent by customers.
Get consent from customers prior to messaging them
Send messages to only those numbers that use WhatsApp.

What is a conversation in WhatsApp Business API?

In WhatsApp Business API, a conversation is initiated when a message is delivered. The message may be sent by the business or in response to a message from the user.

The WhatsApp API based conversations are of two types:

User-initiated conversations

Here, users reach out to the business by sending a message for general queries or support.
The message thread between the user and business is started by the user.

Business-initiated conversations

Here, the business starts the conversation by sending an approved template message to the customer. For example, post-purchase notification.

Conversation based pricing for WhatsApp Business API

From 1st February 2022, WhatsApp switched from notification-based pricing to conversation-based pricing.
In conversation-based pricing, WhatsApp will charge businesses per conversation, i.e., all messages delivered within a 24-hour conversation session.
Businesses and customers can exchange any number of messages within the 24-hour period. This includes template messages sent from the business to the user as well.
The first 1000 conversations per month per WhatsApp Business API account will be free.
Conversations that begin from Ads that click to WhatsApp or CTAs on Facebook will not be charged.
User-initiated messages will be free until businesses reply to them.

In India, the user-initiated conversation costs 30 paise per message, while business-initiated conversation costs 47 paise per message.

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